Berenberg has actively supported the sport of golfing for many years. In the years from 2010 to 2013, the bank was the principal sponsor of the Berenberg Masters, a widely respected tournament on the European Senior Tour. This tournament was held in Fancourt (South Africa, 2010), in the Cologne Golf and Country Club (Germany, 2011 and 2013), and in the Wörthsee Golf Club (Germany, 2012). The tournaments were attended by up to 15,000 spectators. Since 2014, the Bank has been the main sponsor of the Berenberg Gary Player Invitational in UK and USA, in which great golfers like Martin Kaymer, Colin Montgomerie, Fred Couples or Rickie Fowler take part.
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"I’ve had both personal and professional connections with Berenberg for many years now," stated Langer, who became the first German golfer to shoot to international prominence when he won the Masters in Augusta in 1985 and repeated the achievement in 1993. After being inducted into the World Golf Hall of Fame in 2002, he began playing on the Champions Tour in the United States in 2007, and has already won seven Majors. He has topped the Champions Tour money list seven times and also won the Charles Schwab Cup in 2010, 2014 and 2015. "It’s an honour for me to representing Berenberg internationally in my new role as brand ambassador," he added.
Berenberg Brand Ambassador: Tom Watson
Tom Watson is a legend of the game. He has won the British Open five times and has been successful two times at the Masters and once at the US Open, so he achieved a total of eight major victories, in addition to which he had five Senior Major victories. Today, the member of the World Golf Hall of Fame plays on the US Champions Tour. “I have known Berenberg and its management for many years and I am now looking forward to represent the bank together with Bernhard, Colin and Fred on the US Champions Tour,” says Watson.
Gary Player is Berenberg's brand ambassador
Gary Player is an exceptional sportsman. For 60 years he has been a professional golfer. He has won 165 professional tournaments, including nine Major Championships as part of the regular PGA Tour and nine Majors on the Senior or Champions Tours. He is one of only five golfers to have achieved the Grand Slam. As number one in the world, he has designed 325 golf courses and has covered 25 million kilometres over the course of this career - more than any other athlete. After having been the tournament ambassador of the European Tour events, the Berenberg Masters, since 2010, he is now acting as the global brand ambassador of Berenberg.
Martin Kaymer is Berenberg's brand ambassador
Martin Kaymer is said to be one of the best golfer professionals in the world with 19 victories up to now. The highlights of his career are the winnings of the PGA Championship in 2010 and the US Open Championship in 2014, 3 successes with the European team at the Ryder Cup as well as the leap to the top of the golf world ranking in February 2011. “Berenberg is one of the oldest banks in the world and developed itself dynamically in the recent years – not only in golfing. I feel proud and honored to become the brand ambassador of Berenberg and for this reason to be part of this extraordinary and old-established brand.”, comments Martin Kaymer, the number one of German golf professionals at the PGA and European Tour.
Colin Montgomerie is Berenberg's brand ambassador
Colin Montgomerie is one of the top players in international golfing. From 1993 until 1999 he won the European Tour Order of Merit (European money list) every year and recorded 31 victories at the tour. He was five times second at the Majors (US Open 1994, 1997 and 2006, PGA Championship 1995 and The Open Championship 2005). But he is the only world-class golfer who has never achieved a Major win. He played all 8 Ryder Cups (from 1991 until 2006) and was selected as captain of the European team in 2010. Since its 50th birthday in 2013, Colin Montgomerie is now playing at the US Champions Tour and at the European Seniors Tour. He won two Senior Majors in 2014 and one in 2015.
Branden Grace is Berenberg's brand ambassador
He is the shooting star of the international golf scene: Branden Grace was born in South Africa in 1988. He is the brand ambassador of Berenberg at the European Tour and at the PGA Tour of golfing pros. He claimed his seventh tournament victory by winning the Commercial Bank Qatar Masters at the end of January 2016, in mid-February he came tenth in the golf world ranking. Since 2013, he also represents Berenberg at all major events like the Masters, the US Open and the British Open.
Fred Couples is Berenberg’s brand ambassador
Fred Couples was admitted to the World Golf Hall of Fame in 2013, and belongs to the select group of major winners having won the Masters in Augusta in 1992. In the same year, he was the first American to spend 16 weeks at the top of the world rankings. Because of his long drives, he has been given the nickname ‘Boom Boom Freddy’. Since 2010, he has played on the US Champions Tour, where he has already notched up two majors victories. “I am delighted to be part of Berenbergs’s great involvement in golf and, together with such fantastic colleagues, to represent this long-standing German bank, particularly in the US,” says Couples.
“Fred isn’t just an excellent golfer, but also an outstanding Presidents Cup captain and he will certainly be a fantastic ambassador and a popular figure for our Bank,” explains Hendrik Riehmer, managing partner of Berenberg.