12.04.2017 — Tom Watson becomes Berenberg brand ambassador

Hamburg. Berenberg, the second oldest Bank in the world, is further extending its brand ambassador programme: Golf legend Tom Watson represents the Bank on the US Champions Tour.

Berenberg and Watson have agreed on a multi-annual cooperation during which Watson will wear the Berenberg lettering on the front of his cap and will participate in several of the bank’s tournaments, among others both Berenberg Gary Player Invitationals in Wentworth, UK, and in Glen Arbor near New York.

“We are glad to have won, with Tom Watson, another golf legend for our brand ambassador programme,” says Dr Hans-Walter Peters, spokesman of the Managing Partners. “Our athletes have won a total of 22 Major Championships and 26 Senior Major Championships.” Along with Watson, the Berenberg brand ambassador programme already includes the two most successful German golfers, Bernhard Langer and Martin Kaymer, as well as Grand Slam winner, Gary Player, former Ryder Cup captain, Colin Montgomerie, Fred Couples and Branden Grace.

Tom Watson becomes Berenberg brand ambassador“I have known Berenberg and its management for many years and I am now looking forward to represent Berenberg together with Bernhard, Colin and Fred on the US Champions Tour,” says the five-times British Open winner.
Besides the British Open, which Watson had almost won for the sixth time in 2009 at the age of 59, the American golfer has been successful two times at the Masters and once at the US Open, so he achieved a total of eight major victories, in addition to which he had five Senior Major victories. Today, the member of the World Golf Hall of Fame plays on the US Champions Tour.

Sandra Hülsmann
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