Preserving tradition. Making change visible.
Cultural and entrepreneurial transformation has long been underway at Berenberg – and now, it’s becoming visible.Our new brand identity reflects what we already live every day: agile collaboration, entrepreneurial thinking, and consistent customer focus across all areas of our business.
Our values guide our path:
- Ambition – We are always striving for the best solution – with passion, dedication and forward-looking mindset
- Creativity – We think boldly, act openly, and constantly improve what is already good.
- Responsibilty – We take ownership – personally, independently, and with a focus on long-term relationships.
We are a house shaped by history –yet strategically agile. Our teams work in close alignment, creating room to manoeuvre and enabling real pace.
Klaus Naeve, Member of the Extended Executive Board, Wealth & Asset Management
Our new brand identity
Our new brand identity is more than just a visual update – it’s a statement of intent. It reveals a transformation that has long taken place within the bank: an open, connected and entrepreneurial culture that thinks beyond the boundaries of a traditional bank. The design translates this internal mindset into a clear visual language – rooted in heritage, shaped for the digital world, and built to resonate internationally. It bridges tradition and future, creating a brand identity that feels both familiar and refreshingly new.
At its heart: the Pulse of Progress – a dynamic core motif symbolising movement, progress and connection. It runs like a common thread through all media and touchpoints – from business cards to mobile apps.
From cloth trading to an international private bank – a look back at our history
Founded in 1590 by Hans and Paul Berenberg, the company evolved from an international trading house into a bank. Each generation has not only embraced change, but actively shaped it – from the move into banking in the 17th century to a decisive new beginning after the Second World War.
Today, Berenberg strikes a balance between scale, agility and client focus. We are large enough to deliver complex solutions – yet structurally agile enough to respond quickly and personally.
18 international branches with over 1,500 employees
Approximately €40 billion in assets under management
3 strong business divisions
How Berenberg operates today
With a clear focus on innovation and progress, Berenberg is strategically investing in the expansion of digital services, the development of targeted investment solutions, and the exploration of forward-looking technologies. This includes the integration of Artificial Intelligence, setting new standards in analysis, decision-making, and client service. Through this strategic approach, Berenberg aims not only to meet market demands but, above all, to satisfy the high expectations of its clients. The ambition remains unchanged: to balance tradition with innovation and create a stable, future-proof foundation for success.
A new design often signals the start of a strategic repositioning. For us, it's the other way around: the cultural and entrepreneurial transformation has long taken place – now we're making it visually tangible.
Laura Otterndorf, Head of Marketing
